What is 1% for the planet?

What is 1% for the planet? 

1% For the Planet is a network made up of businesses and individuals taking responsibility for the environment. It's conscious consumers who purchase for the planet. It's donors who make their money matter. It's a dedicated network collectively taking action. Ignik is committed to giving 1% of all sales to fight climate change in the Arctic. For more info, check out www.onepercentfortheplanet.org.